Can You Match These Celebs to Their Side Hustles?
When it comes to celebrities, many of us only see them in front of the camera, living their glamorous lives on red carpets or in blockbuster films. But behind the scenes, many stars are involved in exciting side hustles—projects and businesses that go beyond their main careers. Some of these side ventures make them even more successful, while others give them an outlet for their personal passions or business interests.
From launching fashion lines to investing in tech startups, celebrities have found creative ways to diversify their income and influence. So, how well do you know your favorite stars’ side hustles? In this article, we’ll explore some famous celebrities and their interesting side gigs, and you can guess which celebrity is behind each business or project.
1. Rihanna – Fenty Beauty
One of the most successful side hustles of a celebrity is that of Rihanna, the Barbadian pop star turned business mogul. In 2017, she launched her cosmetics brand Fenty Beauty, which quickly became a massive success. The brand was praised for its inclusivity, offering an impressive range of foundation shades for all skin tones, and helping to redefine beauty standards in the industry. Beyond makeup, Rihanna has also expanded her fashion empire with Fenty, a luxury fashion line under LVMH, and she’s also been involved in various philanthropic efforts. Rihanna’s venture into the beauty industry has proven that she’s more than just a singer—she’s a businesswoman who knows how to make an impact.
2. Ashton Kutcher – Tech Investor
While Ashton Kutcher is well-known for his acting career, particularly in shows like That ’70s Show and Two and a Half Men, his real success may lie in the tech world. Kutcher is an early investor in several successful tech companies, including Skype, Airbnb, and Uber. His company, A-Grade Investments, made him one of the most recognized celebrity investors in Silicon Valley. Kutcher’s business acumen has allowed him to build a substantial fortune from his tech investments, proving that he’s more than just a Hollywood heartthrob.
3. Jessica Alba – The Honest Company
Jessica Alba, known for her roles in movies like Fantastic Four and Sin City, has found success beyond Hollywood with her The Honest Company. Founded in 2011, the company offers eco-friendly and non-toxic baby, personal care, and household products. Alba was motivated to start the company after struggling to find safe products for her own children. The Honest Company quickly grew, expanding into skincare, cleaning products, and more. With its focus on health and sustainability, the brand became a hit among conscious consumers, making Jessica Alba not just a successful actress, but also a successful entrepreneur.
4. Kylie Jenner – Kylie Cosmetics
You’ve probably heard of Kylie Jenner’s makeup empire, Kylie Cosmetics, which has become a multi-million-dollar business. The youngest of the Kardashian-Jenner clan, Kylie turned her passion for beauty into a highly successful brand. She started with her famous lip kits in 2015, and by 2019, Kylie’s brand was valued at $1 billion, making her one of the youngest self-made billionaires in history. Kylie’s social media presence also played a huge role in her brand’s success, as she used her Instagram to market directly to her millions of followers. Kylie Cosmetics is a prime example of how social media can elevate a celebrity’s side hustle into a global business.
5. Snoop Dogg – Cannabis Entrepreneur
For Snoop Dogg, the legendary rapper, his side hustle comes as no surprise: he’s a prominent cannabis entrepreneur. Snoop has been a vocal advocate for marijuana legalization for years, and in 2015, he launched his own cannabis brand, Leafs By Snoop. The brand offers a variety of marijuana products, including flowers, concentrates, and edibles. Beyond cannabis, Snoop has also invested in numerous other businesses, including a media company called Merry Jane and an online cooking show called Martha & Snoop’s Potluck Dinner Party, which he co-hosts with Martha Stewart. Snoop’s side hustle is a perfect reflection of his interests and personal brand.
6. Blake Lively – Betty Buzz
Blake Lively, best known for her role as Serena van der Woodsen on Gossip Girl, ventured into the world of business with her Betty Buzz sparkling beverages. Launched in 2021, Betty Buzz is a line of non-alcoholic, low-calorie sparkling drinks, with a focus on high-quality ingredients and natural flavors. Lively’s goal was to create a refreshing drink that was sophisticated yet approachable, and the brand has become a hit with consumers looking for an alternative to sugary sodas and overly sweetened drinks. Blake Lively’s side hustle shows that even Hollywood stars can successfully transition into the world of entrepreneurship.
7. Oprah Winfrey – OWN Network
Oprah Winfrey is known for building a media empire that has extended far beyond her talk show. In 2011, Oprah launched her own cable network, OWN (Oprah Winfrey Network), which features original programming, talk shows, and documentaries. Oprah’s side hustle was a natural extension of her brand and influence, and it has been incredibly successful. With her keen eye for content and her ability to connect with audiences, Oprah’s OWN network has become a key player in the media landscape, allowing her to continue her mission of empowerment, education, and inspiration.
8. Ellen DeGeneres – ED Clothing Line
Ellen DeGeneres, famous for her daytime talk show The Ellen DeGeneres Show, has also built a successful business in fashion. In 2015, Ellen launched her ED clothing line, a collection of casual and comfortable apparel for women. The line, which is sold through major retailers like Walmart, is designed to reflect Ellen’s personal style: relaxed, simple, and easy to wear. By tapping into her vast fan base, Ellen successfully expanded her brand beyond television and into the world of fashion, proving that a celebrity’s influence can extend far beyond the small screen.
9. Will Smith – YouTube Channel
While Will Smith is already a famous actor with an illustrious career in films like Men in Black and The Pursuit of Happyness, his side hustle as a YouTuber has captured the attention of fans worldwide. In 2019, Will and his family started a YouTube channel, where they share personal stories, challenges, and moments from their lives. Will’s channel quickly grew in popularity, and his blend of humor, wisdom, and authenticity has attracted millions of subscribers. His YouTube side hustle has allowed him to connect with a younger audience and further expand his brand beyond acting.
Conclusion
From makeup moguls to tech investors, celebrities are constantly finding ways to diversify their careers and make the most of their fame. These side hustles not only showcase their talents outside of acting, music, or other traditional roles, but also highlight their entrepreneurial spirit and ability to build lasting empires. So, how well did you do in matching these celebrities with their side hustles? Whether they’re selling beauty products, launching TV networks, or investing in tech, these celebrities prove that there’s more to them than just their on-screen personas!